![]() Coaches can add text, drawing and audio annotations to Hudl videos to teach players what they did right and wrong. That used to be quite difficult, especially when teams were traveling. So what exactly does Hudl do? Coaches can use it to either record or upload video tape of games and practices that can be viewed by all their players on mobile. ![]() That allowed it to build a software-as-a-service business that won $30 million in revenue in 2014. Hudl charges around $1,400 a year per high school and college team. How many teams are really recording game tape to be annotated by coaches and shared with players? Well, since the rise of mobile, the answer is basically all of them, from pros in the NFL and NBA down through college, high school and even little league sports teams.Īnd they pay. You’d be forgiven for wondering how Hudl isn’t just a niche business. Now it’s ready to trounce its competitors with a jaw-dropping $72.5 million round of funding led by Accel that will pay for more sales reps so it can sign up as many teams as possible. Hudl never raised institutional funding since starting in 2006, but it’s quietly amassed 1 billion video clips and 3.5 million users across 40 countries. You might not have heard of Hudl, but it’s how 100,000 sports teams spent $30 million last year to review game tape on mobile.
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